ABOUT US

When it comes to IT solutions, businesses in Sub-Saharan Africa face a unique set of challenges. We have built Astel with the sole purpose of understanding these challenges and applying our extensive expertise in IT distribution to help solve them.

Our goal is to assist your company in leveraging advanced technologies to boost revenue, profitability, and overall efficiency. We serve as your single source for IT infrastructure solutions, so you can rely on us to meet all of your requirements. We take pride in providing excellent customer service from the moment you contact us until your order is delivered.

Knowledge gives your company a competitive advantage, and we use our combined 50+ years of business experience on the African continent, along with extensive skills and intelligence, to put your company on the cutting edge of technology. Using this knowledge, your company can make critical purchasing decisions in a timely and informed manner.

We enable ambitious businesses to reach new heights of success by providing unprecedented levels of choice, flexibility, and dependability.

We are trusted by a wide range of technologically advanced, forward-thinking businesses and organisations. Banks, financial institutions, manufacturers, healthcare organisations, telecommunications providers, educational institutions, government, and other public-sector entities are examples.

The diversity of our product portfolio, combined with the knowledge and experience of our staff, enables us to efficiently and effectively adapt technology to requirements.

The Astel Team

Astel was founded in 1991 in the United Kingdom. Our team was built on expertise, with a combined 50+ years of business experience in Africa.

Through the thorough analysis of African markets, we work exclusively with resellers who are able to support our customers fully. Our team is always available to provide advice on new ways to improve efficiency and add value to your business.

We market and distribute a diverse range of products at the most competitive prices by collaborating closely with leading manufacturers. This means that we can only offer our customers better value for money and cost efficiency on the best products.

Our team always puts the customer first. We provide exceptional customer service through our highly trained and focused sales team. The pride we take in delivering a complete service spans from initial quotation through to global sourcing and prompt shipment.

Our customers and business partners are the reason we exist. We are committed to their success by providing industry-leading service and value. Our partnerships with global brands strengthens our position as a leading distributor of IT products and continues our mission to be the IT distributor of choice for our customers in these regions. Astel has evolved to become one of the very few value-added distribution companies in Sub Sahara Africa. In today’s increasingly competitive environment, we have continuously adapted to provide product solutions that offer the best and latest solutions for companies across
Yuvraj Jobanputra, CEO

Services & Support

Astel’s market focus has allowed it to provide better service to its customers. Our highly trained team can provide an integrated procurement process for all IT infrastructure and office automation requirements in multiple sectors as a ‘single source’ organisation. We ensure a smooth transition from quotation to shipment of goods. Our extensive network of local authorised resellers further supports our pre and post sales service.

Customer Support

Astel’s ICT specialist knowledge and expertise ensures that its customers have access to the most professional support and advice across all product lines. From the point of enquiry to order fulfilment, Astel prioritises the needs of its customers and is at hand to answer any queries. Annual training programmes for resellers and end users are launched to keep up with new developments.

Technical Support

Astel offers expert advice and technical assistance both before and after the sale. Each product in our line is backed by a minimum 12-month manufacturer’s warranty, and local support is provided by our network of authorised resellers who have been trained to protect your ICT investment.